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Eric Helms, co-founder

Eric launched his first juice bar, Juice Generation, in Manhattan’s Hell’s Kitchen in 1999. He was fueled by a bold mission: To help New Yorkers of all lifestyles and ages discover the energizing and beauty-boosting benefits of nature’s most nutritious liquid foods.

With its local roots and colorful menu, Juice Generation was an instant hit. More than just delicious, the nutrient-packed juices Eric created quickly became trusted stress and fatigue fixers for his customers.

Nine more stores have opened throughout Manhattan, and as word spread, The View, the Today Show, Access Hollywood, Fox News, and Bloomberg have called on Eric to share his juicing expertise. He has contributed juice and smoothie recipes to many publications including The New York Times, Time Out New York, the New York Daily News and Woman’s Health magazine.

Cooler Cleanse is Eric’s latest juice offering, in collaboration with Salma Hayek. “We combined my technical expertise in juice-making with Salma’s years of experience using juice cleanses to stay healthy, energized, and of course, radiantly beautiful. The results are more delicious and more functional than either of us could have imagined,” says Eric.

After serving thousands of customers over the years, Eric remains as excited about sharing his creative juice blends as he was a decade ago. He leads a team of devoted raw food experts, juicers and nutritionists who are passionate about the benefits of Cooler Cleanse and determined to bring you the healthiest, most delicious juice cleanse possible.