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six big questions


1. Don’t we cleanse naturally?
Yes, of course we do. Our bodies cleanse, detoxify and heal imbalances all day long. It’s our human design. But our modern lifestyles overload these built-in corrective processes. Restaurant dining, take-out food, late-night meals and drinks stress our natural cleansing systems. Add to that our consumption of caffeine and medications in an environment filled with dirty air, impure water and invisible chemicals, and it is clear we’re making more demands of our bodies’ detoxification and healing systems than they can handle. They may get by day-to-day, but they don’t flourish. Over time, toxins build up in the body and the results can be small imbalances like aches, allergies, poor digestion and weight gain, or even an ongoing sense of fatigue.

2. Is juice cleansing another health fad?
Men and women have used cleansing and detoxing as a pillar of health for millennia, long before processed foods, environmental impurities and daily mental stress were the norm. The most venerable health practices all promote regular periods of gentle cleansing to ensure longevity, vitality and a happy and harmonious state of mind. Today, juice cleanses and other detox programs are being rediscovered by millions of people who want to energize their bodies, look and feel younger and be more resistant to disease.

3. Why can’t I build better health with daily diet and exercise?
You can! This is an important long-term strategy to surviving and thriving today. But so many people already do this and still feel less than their best. From time-to-time, all people, no matter their lifestyles, need a total break from processing even healthy foods so that digestive energy can be spent on detoxification and healing.

Rich foods, caffeine drinks and alcohol are, for most people, enjoyable. If that’s you, there’s no reason to cut out everything you love forever. What most of us want is balance. A juice cleanse is a powerful tool you can use to start new healthy habits, and heighten your awareness of what you want to put into your body so you can make the best choices for creating a balanced life.

4. Who should cleanse?
At Cooler Cleanse we like to avoid “shoulds.” But we believe everyone–from health nuts to party animals-is a candidate for cleansing because we are all affected by toxins in the air, water, food and environment. We are all fatigued by stress and the pace of life to some degree.

Note: Certain people shouldn’t cleanse. Pregnant women and breast-feeding mothers can add cold-pressed juices to a balanced, whole-food diet to enjoy extra nutrition and energy, but should never restrict solid food intake. If you are diabetic, we recommend that you cleanse under the supervision of an experienced healthcare practitioner. If you are being treated for, or have just recovered from a serious illness, or if you are taking prescription medication for heart disease, check with your doctor before beginning a juice cleanse. Cleansing can alter the concentration of medication in the blood. Children under the age of 18 should not cleanse.

5. Is doing a juice cleanse difficult?
A juice cleanse of any kind requires commitment. But the Cooler Cleanse is a nutritional cleanse, not a starvation fast. It has been expertly designed to feed your cells with delicious, low-calorie juices in order to create the best conditions for inner cleansing. Nutritional cleanses are functional, supportive detox programs that can be undertaken on your normal schedule. They’re more moderate than faddish lemon-and-water fasts. Such extreme fasting programs are at best, uncomfortable, and at worst, dangerous.

6. How often do I need to do a Cooler Cleanse?
Signing up once doesn’t sign you up for life. Try a Cooler Cleanse, and then take it at your own pace. Some people cleanse once a year, some do it every six months and some do it once a season or even once a month. The benefit of eliminating stimulants and heavy foods is that you start to sense what your own body needs. Most people find that periodic cleansing helps build better health year round.