1. Don’t we cleanse naturally?
Yes, of course we do. Our bodies cleanse, detoxify and heal imbalances all day long. It’s our human design. But our modern lifestyles overload these built-in corrective processes. The modern routine of restaurant dining, take-out food, late-night meals and drinks, and just being too busy to eat in a healthy way stresses our natural cleansing systems. To all those factors, add our consumption of caffeine, alcohol and medications in an environment with dirty air, impure water and invisible chemicals galore. We’re making more demands of our bodies’ detoxification and healing systems than they can handle. They may get by day-to-day, but they don’t flourish. Over time, toxins build up in the body and the results can be small imbalances like aches, allergies, poor digestion and weight gain, or even an ongoing sense of fatigue. No wonder our zest for life diminishes even as our naturally healthy glow fades.

2. Is juice cleansing another health fad?
Men and women have used cleansing and detoxing as a pillar of health for millennia, long before processed foods, environmental impurities and daily mental stress were the norm. The most venerable health practices all promote regular periods of gentle cleansing to ensure longevity, vitality, and a happy and harmonious state of mind. Today, juice cleanses and other detox programs are being rediscovered by millions of people who want to energize their bodies, look and feel younger, and be more resistant to disease. It’s common sense to simplify food intake for a few days, not an indulgence.

3. Why can’t I build better health with daily diet and exercise?
You can! This is an important long-term strategy to surviving and thriving today. But why do so many people already do this and still feel less than their best? Because from time-to-time all people, no matter their lifestyles, need a total break from processing even healthy foods so that digestive energy can be spent on detoxification and healing.

Let’s face it, most of us find it hard to maintain a healthy diet. Rich foods, caffeine drinks, and alcohol are, for most people, enjoyable. If that’s you, there’s no reason to cut out everything you love forever. What most of us want is balance. A juice cleanse is a powerful tool you can use to start new healthy habits, and heighten your awareness of what you want to put into your body so you can make the best choices for creating a balanced life.

4. Who should cleanse?
At Cooler Cleanse we like to avoid “shoulds”. But we think anyone who lives in New York City, and the modern world at large, is a candidate for cleansing. Everyone, from health nuts to party animals, is affected by toxins in the air, water, food and environment. Almost everyone is fatigued by stress and the pace of life.

Note: Certain people shouldn’t cleanse. Pregnant and breast-feeding mothers can add fresh-pressed juices to a balanced, whole-food diet to enjoy extra nutrition and energy, but should never restrict solid food intake. If you are diabetic, if you are being treated for, or have just recovered from a serious illness, or if you are taking prescription medication for heart disease, check with your doctor before beginning a juice cleanse. Cleansing can alter the concentration of medication in the blood. We recommend that diabetics cleanse under the supervision of an experienced healthcare practitioner. Children under the age of 18 should not cleanse.

5. Is doing a juice cleanse difficult?
A juice cleanse of any kind requires commitment. But the Cooler Cleanse is a nutritional cleanse, not a starvation fast. It has been expertly designed to feed your cells with delicious, low-calorie juices so that the best conditions for inner cleansing are created. Nutritional cleanses are functional, supportive detox programs that can be undertaken on your normal schedule. They’re more moderate than faddish lemon-and-water fasts. Such extreme fasting programs, are at best, uncomfortable, and at worst, dangerous.

6. How often do I need to do a Cooler Cleanse?
Signing up once doesn’t sign you up for life. Try a Cooler Cleanse, and then take it at your own pace. Some people cleanse once a year, some do it every six months, and some do it once a season or even once a month. The benefit of eliminating stimulants and heavy foods is that you start to sense what your own body needs. Most people find that periodic cleansing helps build better health year round.