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Our Story

Since 1999, Juice Generation founder Eric Helms has offered the ultimate juicing experience in New York City. In 2008, he received a very specific challenge from friend and fellow juicing devotee Salma Hayek. She asked him to custom-blend the perfect detoxifying drinks: raw, nutrition-packed juices that would improve her cleanses to make them as effective-and enjoyable-as possible.

Using his top-of-the-line hydraulic press, Eric created a rich array of nutritious concoctions from organic, sustainably grown produce. Salma taste-tested and reviewed them all. The process took months, and what started as a friendly challenge evolved into a dynamic collaboration to create their dream line-up of detox drinks.

The result of their efforts is a cleansing program that is easy to accomplish, ultra-fresh and absolutely delicious. To complete the cleansing experience, they worked with some of the best nutritionists and vegan chefs in Manhattan to develop additional raw-food menus, always using the premium-grade ingredients on which Eric built the success of his stores.

Today, what began as a labor of love has become a nationwide delivery service. Cooler Cleanse brings short and functional juice cleansing programs directly to the doors of women and men of all ages and lifestyles, empowering them to return to vitality, vibrancy and balance.