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Salma Hayek, co-founder

Millions know Salma Hayek as an artist, producer and activist, but only her friends and family know about her passion for great food. “I love to eat, and I’m not a vegetarian,” she says. “That’s why it’s so important for me to give my body a break from time to time and cleanse my system.”

For 15 years, Salma has used juice cleanses as a regular part of her health and beauty maintenance program. It’s one of the most important tools in her kit. “When I feel stressed, I turn to food for comfort,” she says. “After doing a juice cleanse, I’m motivated to eat healthier and not emotionally. Cleansing is like my meditation. It makes me stop, focus and think about what I’m putting into my body. I’m making a commitment to my health and hitting the reset button.”

In 2008, Salma approached New York City juicing expert Eric Helms to co-create the perfect recipes for her nutritional juice cleanses. “I don’t like to diet and I’m not good at it,” she says. “Doing a Cooler Cleanse doesn’t feel like deprivation. I’m flooding my body with nutrients from organic fruits and vegetables. I worked with Eric to revise and improve our recipes many times over. It was worth the work, because people truly fall in love with the incredible flavors and textures of our juices and nut milks. And most importantly, they’re empowered by how good they look and feel after doing a Cooler Cleanse.”

For Salma, Cooler Cleanse is a way to share preventive healthcare practices that have worked well for her so that can help everyone look and feel their best, no matter how busy or stressful their lives.